Fake reviews hit small firms

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Fake reviews hit small firms Research from the Federation of Small Business (FSB) suggests small firms are being hit by fake reviews being posted online. Small businesses also warned that sudden changes to terms and conditions are hampering their online efforts. FSB boss Mike Cherry said: "Businesses are using the online opportunities being offered to grow their firms. But huge difficulties lie ahead. Crucial to small firms are websites like eBay, Amazon and Facebook which are central to advertising, sales and exporting aims. However, small businesses' use of online platforms is not without problems and still too many encounter problems such as fake or malicious reviews, problems with intellectual property and sudden delisting of their products.”

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